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End User License Agreement

Careers> Edina Realty Advantages

Leading Technology Tools to Keep You in the Lead!


Providing and developing the technology tools that you need to generate new leads and cultivate lifelong relationships.


There's no question: the Internet and utilizing technology are becoming more and more important in maintaining customer relationships. That's why Edina Realty has taken a giant leap in providing the Internet tools Realtors need to generate new leads and cultivate lifelong customer relationships.

Easy-to-use Online Tools

One of the greatest benefits the Internet can provide to you is a convenient, effortless way to keep in touch with customers on a regular basis. That’s why we have developed an Internet suite of tools that provide a full-featured, personalized Web site and e-mail address PLUS a complete e-farming suite to help you generate leads and follow up with customers. Unmatched by any other provider and offered at a fraction of the cost, the suite's services require you to pay little or no up front costs to begin increasing your bottom line.

E-farming Made Easy

One of the suite's tools that will help you stay in touch with customers is through a weekly Edina Realty e-Newsletter. In fact, thousands of leads have been distributed to Realtors through the email newsletter program on www.edinarealty.com since its inception.

E-farming & lead generation features:

  • Automatic delivery of customized buyer/seller email newsletters to new leads.
  • An exclusive homeowner edition for existing customers.
  • Ability to add listing updates and personal news.
  • Option to select up to 10 zip codes for your target territory and receive subscriber leads from  www.edinarealty.com.
  • Automatic addition to your online contact list of registered site visitors and newsletter subscribers…plus more!

An Enhanced Web Site Will Bring You Leads, Leads, Leads!

Every Edina Realty agent is given afree multi-page Web site branded to him or her. In addition, each agent receives e-farming, contact management tools, and an email newsletter package including a registration form for visitors/customers to sign up for a weekly, customized newsletter.

Enhanced packages add even more features for a nominal monthly fee.

Personal Web site features:

  • A link to Edina's Property Finder framed with your photo and contact information!
  • Ability to create your own customized content pages.
  • Contact information.
  • Your current listing information.
  • Links to Edina Realty services, tools and more!
  • Support by our customer service department and IT department.
  • Marketing allowance deductible membership and package fees.
  • Client data administration tools.
  • Training to help you make the most of your Internet presence.

ProKIT

As an Edina Realty Realtor, ProKIT is your technology solution system that can be accessed from any office or at home.

Edina Realty has developed this package of strategic tools to enhance and improve your real estate transactions. From Internet access to Microsoft Office and everything you need for your business is right at your fingertips.

ProKIT also provides you with a personalized e-mail address along with browser access to the Internet, which gives you unlimited information at the click of the mouse! ProKIT gives you access to the World Wide Web, i.e. www.edinarealty.com -- plus millions of other sites. ProKIT also links you to edinaplace.com, Edina's Intranet site, your centralized resource for exclusive company communication tools, such as networking, internal communications, market statistics, special promotions, and much more.  In addition, ProKIT is a source of exclusive marketing tools such as a contact manager to organize clients, electronic greeting cards, e-mail templates and property fliers.

At Edina Realty, we believe that to do business today, all of our Realtors need access to the Internet! ProKIT is the tool for you to access the information you need to be on the cutting edge of technology. Impress your clients by being one of the most knowledgeable Realtors in the country!

If you would like to find out more about joining the Edina Realty team, contact the  Edina Realty Office Manager in an office nearest you to schedule an appointment.  Or attend a Career Seminar in your area. The manager would be glad to give you an office tour and explain how a career with Edina Realty could be right for you.

Edina Realty Benefits. Find out about our excellent benefit and retirement plan programs.

Edina Realty Training. Training, training and more training to help you every step of the way.