Selling A Home in Today's Market
The 4 Essentials to a Successful Home Sale

Q: Where should I begin? 

A: Start by making a commitment to do what it takes to market your house to get it sold. With the right system,
the home sale you want is still well within reach.

Selling Plan: Selling a home can be broken down to four major areas:

• Pricing

• Payout

• Condition

• Marketing

Pricing: Too high or too low, it’s dangerous to get wrong

Does your price work for or against you? The "right" price depends on market conditions, competition and the
condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn't compare
favorably with others in the price range you've set, you won't be taken seriously by prospects or agents. You'll
get the facts when you see the statistics! To help you to establish a realistic selling price for your home, I provide
you with an up-to-date comparative market analysis to give you a review of comparable homes recently sold and
currently for sale.  The statistics I provide are sourced from multiple avenues of determining price, including:

Price Per Square Foot                                    Homes Currently Listed

Homes Recently Sold                                     Sale Price vs. Assessed Value

Note: There is no mention of how much you paid for your home or its improvements. Like any other investment,
the market value is determined by what a willing buyer will pay and a willing seller will accept.  There is also no
mention of appraised value.  Even if your home sells above market value, the appraisal may not return a value
sufficient to support the sale price.

Payout: Incentivizing the buyer’s agent

The buyer’s agents need to be getting incentivized  to show your home. When you choose what commission you
would like to pay, it is important to keep the Buyer’s Agent in mind.  In this market, many agents and sellers alike
are “Penny-Wise and Dollar-Foolish.” When deciding what to pay the Buyer’s Agent, consider the competition in the area.  If a Buyer’s Agent sells YOUR home, rather than the home down the street, will they make more or less?  Paying
out less may discourage showings, as cash poor buyers may have to make up the difference with their agents.  Having
a higher payout than the area standard will bring the Buyers Agent over to your side because they will earn more
money from your home.  This  will essentially entice more showings, ultimately leading to the  faster sale of your home.

Condition: The “WOW” factor

Is your house someone else's idea of a dream home? When buyers enter will they be inspired? Do they think, "I love
this house!" Remember, the decision to buy a home is based on emotion, not logic. A house in move-in condition
invites a sale. You need to consider:

• Fixing all the little squeaks and cracks

• Keeping it clean for all showings

• Making it uncluttered

• Brightening it up

• What your home shows like from the street (concentrating on outside curb appeal)

Plus - Consider taking care of major items, such having your home painted. Offering an allowance to your prospective
buyers, so they can have painting completed is not the same as having done it for them. Now, as they're trying to
imagine what that new paint job will look like, they may also be discounting the price even further because of the less
-than-perfect look of those walls. Remember... A house that presents well, sells for the best price because it outshines
the competition. I can arrange a no-obligation inspection of your home to help you assess the above. 

Marketing:  Getting Maximum Exposure for the Fastest Sale

One of the first steps in your marketing plan involves finding an agent who will best represent you. When interviewing
agents, test and compare their knowledge and ask each to demonstrate how they will market your home to buyers.
Compare, too, how much money each spends on advertising the homes s/he lists, in what media (newspaper, magazine,
etc.) and the effectiveness of one medium over the other. Remember, it's not just how much they spend, but how they
spend it. Say goodbye to any real estate agents using strictly old, traditional methods to sell your home because they
don't work in today's market! To be competitive in today's marketplace, agents who use new and innovative, non
-traditional marketing approaches are the ones who are getting more homes sold fast and for top dollar.

Your home is a major financial investment, and your relationship with your Realtor® should be a full partnership
where your needs and wishes are heard, and you receive detailed and dependable feedback on the progress of your
sale. Your agent has a responsibility to source this feedback from the agents who have shown your home, and to
communicate this to you so together you can make the right decisions about what to do next.
 

Call me today for a no-cost, no-obligation private consultation.  We will discuss your options and establish a plan to get your home SOLD.