Sellers: Path to Closing

In Freakonomics, economists found that when Realtors sell their own homes, they tend to wait longer and secure higher prices than when selling for clients. Why? Traditional commission structures reward quick sales more than maximizing price. Many agents prioritize closing deals fast over holding out for the best offer. At The Homefront Team, we take a different approach. We treat your sale as if it were our own—leveraging strategic pricing, expert negotiation, and market timing to ensure you get the highest possible price for your home.

  • We Maximize Your Sale PriceFreakonomics found that Realtors wait longer and negotiate harder when selling their own homes. We use the same strategy for you, ensuring you don’t settle for less.
  • Strategic Pricing & Market Timing – Many agents push for quick sales, but we analyze market data to price your home right and attract top-dollar offers.
  • Expert Negotiation & Marketing – From high-quality exposure to aggressive negotiation, we treat your home like our own—fighting for every dollar to get you the best possible deal.

Your Dedicated Home Selling Team

While a single agent can manage the sales process, having a dedicated team amplifies the results. Collaborating with Brad means you're supported by a group of experts, all striving to secure the best price for you and ensuring a seamless transaction. This team, encompassing roles from listing coordination to staging consultancy and marketing management, is committed to delivering an unparalleled sales experience for you

Meet Your Team

✅ Step 1: Preparing to Sell

When preparing to sell your home, everything begins with your objectives, and the strategy is tailored to align with them.

📝 Preparing to Sell

✅ Step 2: Photography Checklist

Here's a great checklist to help you prepare your home for the professional photos I'll have taken.

📝 Photography Checklist

✅ Step 3: The Path to Closing

What steps follow after agreeing to an offer? This guide will be beneficial for you.

📝 The Path to Closing

✅ Step 4: Preparing For Inspection

Use this straightforward checklist to ensure a seamless home inspection process.

📝 Preparing For Inspection

✅ Step 5: Move-Out Checklist

When it comes time for closing, do you fill nail holes? When will the buyer walk through the home? Check this out to put your mind at ease.

📝 Move-Out Checklist

Status Definitions

For sale: Properties which are available for showings and purchase

Active contingent: Properties which are available for showing but are under contract with another buyer

Pending: Properties which are under contract with a buyer and are no longer available for showings

Sold: Properties on which the sale has closed.

Coming soon: Properties which will be on the market soon and are not available for showings.

Contingent and Pending statuses may not be available for all listings