Key insights
- The waterfront area is the key to selling the property. When staging, be sure to start at the dock and work your way in.
- Kitschy items are a lake cabin staple, but you want to be sure you’re not distracting from the home’s best features.
- Stand out from other local sellers. Show off how the home can accommodate guests and share your favorite things about the area.
Even if you live on the most gorgeous lake in the state, it's still important to stage your waterfront property for potential buyers. Follow these tips to showcase the best qualities of your lakeshore property as you list it for sale.
Staging the water and outdoor areas
Lake home buyers are usually most interested in the water, so that’s where you should begin the staging process.
Start at the docks:
- Replace any broken or aging boards.
- Paint or stain the dock to give it a little more appeal.
- Make sure docked boats are sparkling clean and properly secured in an aesthetically pleasing way.
Then, make your way to your beach area:
- Get rid of any weeds in the shallow areas of the water and the shore in accordance with local regulations.
- Rake your sand before every showing where permitted.
- Durable items like kayaks or canoes can help stage the beach area, but items that may deflate (like big rafts) should be put away in a shed before a showing.
- If beach toys are in good condition, you can arrange them to show how much fun kiddos can have on the beach; if they’re old and faded, they should be put into a storage container out of the way.
- Finish it off with some beach chairs and sun umbrellas for a relaxing vibe.
Last, head toward the house:
- Whether you have a gorgeous wrap-around deck or a low-key fire pit and grilling area, make sure your outdoor entertaining areas shine.
- Rearrange lawn and deck furniture into small groupings so it looks more intentional.
- Create a festive feel with throw pillows, lanterns and outdoor potted plants.
Stage the interior
Once you have finished staging your lakeshore area, move indoors:
- Follow our basic home staging tips to ensure the interior of your home is looking sharp.
- Go a step further to emphasize any and all views of the water.
- Wash all the windows and keep the curtains open during showings.
- If you’re thinking of selling in the winter, print and frame large photos of what the lakeshore area looks like in its prime summer months.
What to do about your cabin kitsch
When staging a traditional home, your REALTOR® will usually recommend you remove family photos and other personal items. In a lake home or cabin setting, this may be less about family photos and more about removing lake kitsch:
- Look around your property and determine which knick-knacks are adding to the charm, and which are distracting from it.
- Go from room to room, looking at the items that first draw your attention. Whether it’s your uncle’s attempt at carving a grizzly bear or 40-year-old watercolor art that’s long faded in the sun, you may want to consider removing some artifacts before you try to sell your lakeshore property.
Keep in mind what kind of property you are trying to sell:
- While all properties should be impeccably clean, you can likely get away with more kitsch and clutter in a smaller lake cabin than you could in a luxury lakefront home.
- If your cabin is used primarily as a hunting or fishing cabin, the decor may not be as important as the property’s location. (In other words, the kitchen antlers can stay!)
Show off its guest potential
Many lake home buyers are interested in hosting family and friends, so you want to be sure you show off your property’s potential for accommodating guests:
- Let your REALTOR advise you on the best tips for your space.
- Add bunk beds, pull-out couches and pop-up cots to larger rooms.
- If you have creatively hosted many guests at once, you can also print a floor plan flyer showing how you managed to “sleep 10” in a 1,200-square-foot cabin! You may also share how the outdoor space accommodates tents, campers, and trailers for overnight guests.
Share local insights
Think about what a buyer would want to know about the area:
- In the main entrance, place an overhead map of the lake with your property circled so they can get a better indication of the layout of the area.
- Include additional brochures or information about the nearest town, including directions or mileage to nearby grocery stores, shops and other local attractions.
- People who are purchasing a waterfront property are often prioritizing leisure — give them an indication of the lifestyle they’d enjoy if they purchased your home.
Ready to sell your lakeshore home?
Stage your waterfront property to sell quickly and for top dollar. Reach out to get personalized staging tips for your lake home or cabin.

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