Edina Realty 50th and France Office Moves to a New Location

New office boasts high-tech, high-touch capabilities

Edina, Minn. – June 7, 2013 – After more than 30 years in the same location, the Edina Realty office at 50th and France has moved to a new space. The new office, home to 107 Edina Realty agents, is now located at 4999 France Ave. S., above Anthropologie and Caribou Coffee. It offers convenient, off-street parking.

The new high-tech, high touch office features prominent signage and is easily accessible to both clients and agents. Apple TVs are available in consultation rooms used for new agent presentations and client meetings. Designed with the mobile agent in mind, the office includes shared spaces or “personal harbors” that agents can use when they need a temporary office space. Edina Realty’s mobile tools also enable agents to do business from any location with Internet access, such as clients’ homes or neighborhood cafés.

“This space is set up a bit differently than traditional office spaces,” said John Smaby, Edina Realty office manager of the 50th and France office. “Having shared spaces that are accessible to everyone encourages agent interaction and facilitates networking, bringing a whole new level of energy to the office,” Smaby said.

Edina and Southwest Minneapolis are two of the most vibrant real estate markets in the Twin Cities area. Housing renewals are very popular, and the area easily lends itself to those looking for properties for sale that combine both urban and suburban features.

“Our new location at 50th and France is a great move both for Edina Realty and our clients,” said Bill Minge, 50th & France sales agent. “I have already received many compliments from clients who stopped by.”

Edina Realty’s first office, founded by Emma Rovick in 1955, was located at 5010 France Ave. S. and included only three sales associates.

For more information on Edina Realty or the current state of the housing market, contact Edina Realty Customer Care at 952-928-5563 or visit

Edina Realty, a subsidiary of HomeServices of America, is one of the nation's largest real estate companies with approximately 55 real estate offices and 2,100 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 32,660 transactions and $6.9 billion in sales volume in 2012. For more information, visit,, or find us on Facebook:; and Twitter:

Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee

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