Edina Realty Earns Website Quality Certification

Designation Signifies Excellence in Real Estate Website

Edina, Minn. – Feb. 28, 2011 – Edina Realty’s website,, has earned Website Quality Certification (WQC), presented by Leading Real Estate Companies of the World® to member real estate companies that demonstrated excellence in real estate website design, functionality and execution.

Out of the entire network of 600 real estate firms, Edina Realty is one of 111 companies and the only company in Minnesota to earn the 2010 WQC designation.

Every aspect of Edina Realty’s website was reviewed to ensure exacting standards were met in six key areas, from design and content to human interactivity to search engine optimization. The WQC was introduced in 2009 to recognize and encourage superior real estate websites among Leading Real Estate Companies of the World’s 600 member firms.

“This is a great honor, as our team works very hard to make www.edinarealty.comthe most comprehensive, user-friendly real estate website in the region,” said Lynn Clare, Edina Realty VP of Marketing. “In fact, by this summer 2011, we will be launching a new and improved version of our site, making it even easier for visitors to get the information they want when they want it.”

“With over 90 percent of people using the Internet in their home search, it is essential for any successful real estate firm to have an engaging, informative and easy-to-use website,” said Pam O’Connor, president/CEO of Leading Real Estate Companies of the World®. “By earning the Website Quality Certification, Edina Realty has demonstrated that it provides vital online resources to home buyers and sellers.”

For more information about Edina Realty, visit

Edina Realty, a subsidiary of HomeServices of America, is one of the nation’s largest real estate companies with approximately 60 real estate offices throughout Minnesota, North Dakota and western Wisconsin and nearly 2,300 REALTORS®. Edina Realty’s family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 25,000 transactions and $5.3 billion in sales volume in 2010. For more information, visit

Leading Real Estate Companies of the World® is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 600 firms affiliated with Leading Real Estate Companies of the World® (LeadingRE) are represented by 5,000 offices and 150,000 associates in more than 30 countries worldwide. The organization's leadership is demonstrated by the fact that its affiliates comprise six of the top 10 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 1 million home sales valued at $250 billion in the U.S. in 2009. In addition, LeadingRE affiliates hold the Number One position in terms of sales or volume in more of the top markets than any other organization.

Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee

Status Definitions

For sale: Properties which are available for showings and purchase

Active contingent: Properties which are available for showing but are under contract with another buyer

Pending: Properties which are under contract with a buyer and are no longer available for showings

Sold: Properties on which the sale has closed.

Coming soon: Properties which will be on the market soon and are not available for showings.

Contingent and Pending statuses may not be available for all listings