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Edina Realty Launches 2013 Ad Campaign


This year’s ad campaign was created by a new ad agency, Preston Kelly, and features a new tagline, “The edge you need.”



Edina, Minn. – Feb. 27, 2013 – Edina Realty has just launched its 2013 ad campaign with billboards and online advertising. This year’s ad campaign, created by the advertising agency Preston Kelly, introduces a new tagline, “The edge you need.”

Each ad reinforces Edina Realty’s reputation as the real estate market leader in Minnesota and western Wisconsin for 13 years running and promotes their proven, professional approach in home buying and selling. Ad headlines such as “We sell 61 homes a day,” “We wrap up a sale every 24 minutes,” “430 homes sold a week,” and “Helping 23,000 buyers a year into new homes” cite statistics that demonstrate Edina Realty’s leadership position.

“Edina Realty is the best in its class, with a proven, professional approach to bringing buyers and sellers together,” said Barb Jandric, Edina Realty president. “We plan on using this new tagline – The edge you need – for years to come,” Jandric said.

This year’s ad campaign will appear through May on outdoor boards in over 156 different locations throughout Minnesota. Online media buys include the highest trafficked news information sites: StarTribune.com, KARE11.com, WCCO.com, KSTP.com and TwinCities.com.

For the first time, Edina Realty is adding truck media to their advertising mix. Trucks wrapped with the message “Minnesota’s largest manufacturer of new neighbors” will crisscross the Twin Cities from April through mid-June and in most of the major markets where Edina Realty has a presence, including Brainerd, St. Cloud, Duluth, Rochester and Winona.

This year’s campaign was developed by Preston Kelly advertising agency. “The heritage of the Edina Realty brand provided a great platform for us to express a memorable and attention-getting iconic idea,” said Chuck Kelly, Preston Kelly president. “The campaign embodies Edina Realty’s brand values and leadership position as the market continues to accelerate.”

Edina Realty maintained its leadership position in 2012, and even widened the gap between itself and competitors in both traditional and lender-mediated home sales. Edina Realty led the market in both traditional and lender-mediated home sales, with 21.2 percent market share.

Edina Realty’s website continues to be most popular regional real estate website, with over one million website visitors every month. 

For more information on the spring housing market, call Edina Realty at 952-928-5563 or visit www.edinarealty.com.

Edina Realty, a subsidiary of HomeServices of America, is one of the nation’s largest real estate companies with approximately 55 real estate offices and 2,100 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 32,660 transactions and $6.9 billion in sales volume in 2012. For more information, visit www.edinarealty.com, m.edinarealty.com, or find us on Facebook: facebook.com/EdinaRealty; and Twitter: twitter.com/Edina_Realty.

Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients across the financial services, healthcare, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming categories. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the national 2012 Effie Awards, its third such award in the past five years.  The agency also earned recognition for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit www.prestonkelly.com, become a fan on Facebook at www.facebook.com/prestonkellyagency or join the conversation on Twitter at www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://iconicideas.tumblr.com/.


Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee Group612.337.0087paul@maccabee.com



Status Definitions

For Sale: Properties which are available for showings and purchase

Active Contingent: Properties which are available for showing but are under contract with another buyer

Pending: Properties which are under contract with a buyer and are no longer available for showings

Sold: Properties on which the sale has closed.

Contingent and Pending statuses may not be available for all listings