Edina Realty Fact Sheet

2021 fact sheet for Edina Realty Home Services


Business summary

Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, is one of the nation’s largest real estate companies with more than 75 real estate offices throughout Minnesota and western Wisconsin. Based in Edina, Minn., the company’s licensed real estate professionals guide customers through the home buying and selling process. Edina Realty Home Services’ family of companies includes Edina Realty, Edina Realty Mortgage, Edina Realty Title and Edina Realty Insurance. Edina Realty also offers Edina Realty Home Warranties through HSA Home Warranty. Edina Realty was recognized as a Star Tribune Top Workplace in 2015, 2016, 2017, 2018, 2019, 2020 and 2021.

Vision and mission

The Edina Realty family of companies is committed to delivering a superior customer experience throughout the process of buying, selling and homeownership.

We set the standard of professional service in our industry through our tradition of honesty, integrity and commitment as we help our customers achieve the American dream of homeownership.


By Emma Rovick in 1955

Corporate headquarters

6800 France Ave. S., Suite 600
Edina, MN 55435

Executive management

Number of locations

More than 75 offices throughout Minnesota and western Wisconsin

Number of sales associates

More than 2,300

Number of employees


Sales Summary

Year Annual Sales Annual Transactions Twin Cities Average Home Price
1955 $2 million 96 N/A
1961 $8 million 463 1965: $19,023*
1971 $53 million 1,974 1975: $38,095*
1981 $343 million 4,275 1985: $87,789*
1992 $2.9 billion 26,575 1995: $117,053
2002 $7.9 billion 36,675 $221,275
2003 $9.1 billion 39,241; $240,005
2004 $10.2 billion 41,037 $259,292
2005 $10.2 billion 38,258 $273,673
2006 $8.3 billion 31,100 $279,151
2007 $7.0 billion 26,342 $275,774
2008 $5.8 billion 24,000 $236,570
2009 $5.8 billion 28,000 $199,377
2010 $5.3 billion 25,000 $211,338
2011 $5.4 billion 27,000 $193,341
2012 $6.9 billion 32,660 $210,727
2013 $8.0 billion 35,108 $236,219
2014 $6.9 billion 29,000 $252,614
2015 $8.0 billion 32,000 $263,175
2016 $8.7 billion 33,000 $274,806
2017 $8.9 billion 32,000 $293,674
2018 $8.7 billion 29,700 $312,000
2019 $8.87 billion 28,600 $327,489
2020 $9.9 billion 30,383 $305,000

Average Home Price Data provided by the Minneapolis Area Association of REALTORS®
*Includes listings only for Minneapolis

Family of companies

  • Edina Realty Home Services – A full service real estate company offering real estate, mortgage, title, relocation, warranty, insurance and much more.
  • Edina Realty – Founded in 1955, Edina Realty is the leading real estate company in the region.
  • Edina Realty Title – Founded in 1986, Edina Realty Title is Minnesota’s largest residential full-service title company. It offers a complete menu of title services, including abstracting, title insurance, property reports, mortgage closings and new construction services. Edina Realty Title has 21 closing centers across Minnesota and western Wisconsin.
  • Edina Realty Mortgage – For more than 35 years, Edina Realty Mortgage has been a local lender committed to helping consumers find the home financing that fits their needs. They offer a wide range of home financing programs and products including conventional conforming loans, FHA and VA loans, larger loan amounts, investment property financing and renovation loans. Edina Realty Mortgage is part of HomeServices Lending, which is a wholly owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway Affiliate.
  • Edina Realty InsuranceEdina Realty Insurance works with many A-rated carriers including Travelers, Safeco, Chubb and Allied to ensure you get access to the right coverage to fit your insurance needs at the lowest possible price. Offering: Homeowners; condominiums/townhomes/renters; automobile; investment properties; flood insurance; boats/jet skis/wave runners

Specialty divisions, products and services

  • Edina Realty Corporate Services - Edina Realty Corporate Services works directly with banks, mortgage servicers, asset management companies and vendors to meet their unique real estate needs, including short sales and REOs. Corporate Services handles third party companies or corporate relocations, which includes every aspect of the transferring process.
  • Edina Realty Warranties – Inspection and/or warranty products for homeowners, sellers and buyers.
  • Exceptional Properties – A network of Realtors with special expertise in buying and selling upper-bracket properties ($750,000+).
  • New Construction Division (Builder Resource Group) – Specialists to help find the right architect, builder, site and financing for new home development.
  • Lakeshore and Outdoors – Realtors specializing in second homes, cabins and lakeshore properties.
  • – Enables web users to search nearly all MLS listings, including foreclosure and lender-owned properties, with advanced functions, tools and information for buying, selling and maintaining a home. The site allows visitors to request a time to view a property, find out when a property comes on the market, apply for a mortgage, find out how much homes sold for, and much more. It reaches an average of nearly 1 million unique visitors each month and attracts more than two million monthly visits.
  • mobile applications for iOS and Android – Utilize your device's GPS to find homes for sale, open houses, recently sold homes near you, commute times and more.
  • Sell My Home – Allows sellers to view details, including web stats, marketing and more, about the sale of their home.
  • ProKIT Business Manager and Agent Dashboard – This exclusive complete online real estate resource for Edina Realty agents provides up-to-the-minute transactional information, access to Edina Realty’s wealth of technology tools and marketing resources, current industry and related news, training tips and a calendar of events, and much more. In short, ProKIT is a comprehensive set of professional tools to help our Realtors build and manage their business.
  • Edina University – Edina Realty’s Realtor training programs and webinars are available for new agents, seasoned agents, and agents wishing to learn about everything from short sales to social media marketing strategies.
  • Mobile Hotline – A phone system that allows house-hunters to hear detailed descriptions of thousands of Edina Realty listings, 24-hours a day, seven days a week at 612-858-5858 or 800-799-5858.
  • HomeDocs™ – Online storage of real estate transaction documents through a secure, password-protected website.
  • Customer Care - Connect with an Edina Realty customer care representative via phone, email or chat seven days a week.
  • Education and Development — There simply is no Edina Realty without successful Edina Realty agents. Camps, classes, webinars, coaching, training and online resources are offered on a continual basis.
  • Emma, your digital real estate — Emma helps Edina Realty agents stay organized create marketing materials and streamline workflows so they can focus on their clients. 

Realtor specializations

Edina Realty Realtors specialize in a variety of areas from first-time homebuyers to short sale transactions, new construction to “green” construction, and everything in between.

Community involvement and corporate giving

Created in 1996, the Edina Realty Foundation was conceived by a group of Realtors and employees who expressed interest in Edina Realty and its affiliate companies, focusing their charitable dollars supporting the homeless and homelessness prevention in the communities they serve.

The Edina Realty Foundation is a not-for-profit, private foundation supported by the sales and employee partners and corporations of Edina Realty Home Services. It offers financial support to organizations that provide housing and related services to the homeless in the markets the companies serve. Since 1996, the Foundation has raised more than $10 million to help meet the needs of the homeless in those markets.

In 2019, the Edina Realty Foundation partnered with the Minnesota Assistance Council for Veterans (MACV) to establish two Edina Realty Foundation Homes for Veterans. Funds from the Foundation were used to rehab two homes so several homeless Veterans now have a place to call home.

Our commitment to diversity and inclusion efforts

We believe inclusion builds stronger communities and stronger business. Edina Realty’s Diversity and Inclusion Team (DIT) of Realtors and employees actively seeks ways to bridge gaps in our communities with the following vision and mission: The Diversity and Inclusion Team fosters and showcases a superior work environment and a comprehensive set of professional standards. We focus on inclusion of all individuals and perspectives in everything we do. Our mission is to assure inclusion in our planning, our thinking and in our interactions with each other and our communities.

Key areas of focus:

  • Recruit and retain a more diverse team of agents, employees and corporate leadership
  • Serve and work for our many diverse communities and customers
  • Provide homeownership education and services to everyone

This team meets regularly to facilitate agent and employee education opportunities, community needs, sponsorship and involvement in community events, and ways to reach underserved areas within the Minnesota and western Wisconsin housing market.

Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee

Status Definitions

For sale: Properties which are available for showings and purchase

Active contingent: Properties which are available for showing but are under contract with another buyer

Pending: Properties which are under contract with a buyer and are no longer available for showings

Sold: Properties on which the sale has closed.

Coming soon: Properties which will be on the market soon and are not available for showings.

Contingent and Pending statuses may not be available for all listings