Top tips for selling your home before the holidays

Key Insights

• If you plan to sell this winter, consider taking listing photos before the first snowfall.
• Follow general staging tips and reconsider your holiday décor to draw in the most buyers.
• Today's sellers can look at local sales numbers to determine if now is the right time to sell.

If you're thinking of selling, consider listing now when buyers in the market are still hoping to find the right home before the holidays. Here are some insights for selling your home during the holidays.

Take early, professional photos to net a higher price and faster offers

Many buyers prefer to see what a home looks like under all our Midwest snowfall. Try to get your home's listing photos taken before flurries start falling, even if you don't plan to list just yet.

Studies have shown that looking at homes online is the first step of the homebuying journey and nearly nine out of 10 buyers say photos are the most useful website feature. In addition, listings with professional real estate photos get 61% more views, sell 32% faster and close at higher costs.

Think about warmth

When buyers pull up to your home, you want them to feel a pull toward the front door – even if they have to brave the elements to get there! Be sure that you turn on the exterior lights so buyers can find your home easily. Plus, turn on the interior lights, which will make the home look more welcoming from the street. Add a wreath or other touch of holiday cheer to the front door, and make sure all walkways are cleared of snow and ice.

Inside your house, the goal is to make the home as comfortable as possible – even if the temperatures outside are subzero. Turn on your fireplace if you have one, or turn up the heat before each showing. Then, create a homey feel in your living room by adding extra blankets and pillows.

Don't over-decorate for the holidays

Before you list your home, it's important to remove clutter and to make room color and décor as neutral as possible. This process is called staging, and smart sellers do it regardless of the time of year.

If you're selling in the fall and winter, part of staging is to make sure you don't over-decorate your home for the holidays. A simple wreath or a few gourds on the front porch are fine – just avoid the shelves of knick-knacks or collectibles you've gathered over the years. It's important that buyers are able to picture their own traditions in your home, and you don't want to block that with too much holiday clutter.

Get a higher sales price

Home prices have been on the rise and today, the median sales price is at $380,000 in the Twin Cities 16-county metro area in September 2024 (Northstar MLS). Just for the sake of comparison, the median home sale price in the Twin Cities area during the same time last year was $371,000.

This is great news for sellers, but the days of double-digit price gains are likely behind us; this year's market has shown more moderate home price appreciation of 2.7%. With no guarantee of a higher price in the spring, homeowners may want to sell now to get a fresh start and take advantage of existing equity.

The long and short of it

Even though some buyers exit the market during these next few months, the ones who remain are seriously motivated to move before the holidays roll in. Contact us today to get started on the process of selling your home.