The real estate market is always evolving, and I’m here to keep you in the loop. My goal is to share real-time insights into what I’m seeing in the Twin Cities housing market—giving you a behind-the-scenes look into my daily life as a top REALTOR®. From market trends to buyer and seller strategies, I bring you practical tips you can actually use when navigating your next move. Be sure to follow me on Instagram and Facebook to stay updated with the latest Minnesota real estate insights, advice, and best practices!
This was a pretty crazy story that unfolded a few weeks back.
It is IMPERATIVE to your success that your agent acts with speed when the situation warrants it (which I can tell you is almost always in real estate.)
In this case, a sloppy purchase agreement and the agents lackadaisical approach cost her clients the house.
I like to share stories like this to prove that not all real estate agents operate at the same level.
Some will move mountains for their clients, and others set up inspections before they have a fully executed agreement in place.
Who you hire, matters.
Alex Murray - Edina Realty
There’s No Place Like Home 👠
612-242-8658
✨MARKETING TIP✨
Home Sellers - Take note straight from the marketing queen herself, Peyton Anderson from Edina Realty’s Marketing Department..
…and I won’t ignore the fact that I should take note from her on how to maintain beautiful, frizz free curls throughout the day. 💁🏼♀️
Hire a realtor who has a marketing plan from
START TO FINISH!
There are many different ways to market a property, and Peyton makes some excellent points!
Homes are sitting longer on the market. Most agents only strategy is to price reduce.
When you are interviewing agents to help you sell your home, be sure to ask them what their weekly marketing plan consists of.
Always here to be a resource! Reach out any time with questions.
And to sign off in true Peyton fashion, 😘 ✌🏼
Alex Murray - Edina Realty
There’s No Place Like Home 👠
612-242-8658
Is your realtor a Bulldog or a Chihuahua?
Hire an agent who is relentless when it comes to helping you WIN!
Celebrating two clients with big wins these last two weeks!
The questions your agent asks and how they ask them hold the key to your success!
Alex Murray - Edina Realty
There’s No Place Like Home 👠
612-242-8658
Hire an agent that tells you what you need to hear, and not just what you want to hear.
I went on a listing appointment two weeks ago and found out the seller went with another agent because that agent “told them what they wanted to hear.”
At our appointment, he shared with me that the other agent gave him a “much higher number.”
I asked him if the agent brought with him evidence to back up his pricing and he said “no, he just wants to list it.” 🚩 🚩🚩🚩🚩🚩
As a very busy listing agent I can tell you its not a great strategy in any market, but especially this one.
A savvy seller is both grounded and receptive- open to guidance from trusted professionals, even when the advice may challenge their expectations.
Always grateful for any opportunity to have a conversation around your real estate goals. Reach out any time!
Alex Murray - Edina Realty
There’s No Place Like Home 👠
612-242-8658
What does it mean when a real estate agent “buys a listing”? It usually means they overpromise on price just to win your listing—only to underdeliver.
I recently met with a seller and provided a detailed comparative market analysis with a realistic pricing range. I later saw the home listed $35K over my high-end recommendation with another agent. It's now been on the market for nearly 60 days with two price reductions—now listed exactly where I suggested from the start.
Overpricing your home can lead to longer days on market, multiple price drops, and lost buyer interest. In the end, it often costs sellers money and time.
If you're planning to sell your home, don’t choose the agent who tells you what you want to hear—choose the one who tells you the truth and backs it up with market data.
Looking to price your home to sell and maximize your profit? Let’s connect!
✨ Interviewing Realtors to sell your home? Make sure to ask how they use pre-market real estate marketing to benefit YOU, not just themselves. ✨
There’s no one-size-fits-all strategy, but any pre-listing promotion should create demand for your home—not just build attention for the agent.
Effective pre-market strategies can generate buzz, attract qualified buyers, and lead to stronger offers right out of the gate.
If you're getting ready to list your home for sale, I’d love to share proven tools and marketing techniques that help sellers maximize exposure and sell for top dollar.
Thinking about selling? Let’s connect and create a custom plan to make your home stand out in today’s competitive market!
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Equal Housing Opportunity | Edina Realty - Real Estate, Mortgage and Title experts in Minnesota and western Wisconsin.
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