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Edina Realty Creates Spanish-Language Website for Residents in Minnesota and Western Wisconsin


This project is part of Edina Realty’s ongoing commitment to better serve and strengthen diverse communities



 

EDINA, Minn. – May 6, 2021 – Recently, Edina Realty launched espanol.edinarealty.com, a Spanish-language website that aims to empower Hispanic and Latino consumers to take control of the home buying and selling process, and to connect them with Spanish-speaking Edina Realty agents in Minnesota and western Wisconsin. The site contains helpful information for both buyers and sellers, including tips on visiting prospective homes and preparing your house for sale.

Espanol.edinarealty.com’s content was developed in partnership with Spanish-speaking agents on Edina Realty’s Diversity and Inclusion Team (DIT) and is tailored to the growing needs of the local communities Edina Realty serves.

Currently, 300,000 Minnesotans identify as Hispanic or Latino – nearly 6% of the state – and the Minnesota State Demographic Center projects that this population will grow by 83%, or a quarter of a million people, by 2053.1 Similarly, an estimated 7.1% of Wisconsin residents are Hispanic or Latino, and the community is projected to hit 1 million people, or 14% of the state’s population, by 2060.23

“This website is one piece of our ongoing efforts to better serve historically underserved communities in meaningful ways,” said Greg Mason, president and CEO of Edina Realty Home Services. “We’re excited about this new tool to connect with Spanish-speaking home buyers and sellers and look forward to continuing to strengthen our diverse communities in Minnesota and western Wisconsin.”

1Source (p. 27): https://mn.gov/admin/assets/Long-Term-Population-Projections-for-Minnesota-dec2020_tcm36-457300.pdf
2https://www.census.gov/quickfacts/WI
3https://www.greenbaypressgazette.com/story/news/local/2014/10/22/changing-face-minorities-triple-coming-decades/16606623/

About Edina Realty
Edina Realty is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with more than 75 real estate offices and more than 2,300 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, Edina Realty Insurance and Edina Realty Mortgage. Edina Realty also has a marketing relationship with HSA Warranty. Edina Realty closed more than 30,000 real estate transactions and $9.98 billion in sales volume in 2020. For more information, visit www.edinarealty.com or find us on Facebook: facebook.com/EdinaRealty; and Twitter: Twitter.com/Edina_Realty; and Instagram: Instagram.com/EdinaRealty.

 

 


Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee Group612.337.0087paul@maccabee.com



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