MyAtlas™ at Edina Realty Seeks to Open Wide the Door to Home Purchase, Sale and Ownership Information

New technology promises unprecedented transparency and convenience

Edina, Minn.– April 14, 2022 – Edina Realty (, the largest residential real estate company in Minnesota and western Wisconsin, has developed and released the first phase of its promising new technology, MyAtlas™ at Edina Realty. This online tracking system allows consumers direct access to information about their real estate transactions to stay better connected throughout the entire home purchase, sale or refinance process. MyAtlas™ at Edina Realty is the first tool of its kind in the nation.

MyAtlas at Edina Realty is a digital tracker that makes the real estate process more transparent for clients by sharing the milestones that occur along the way during a real estate transaction — everything from loan status to closing dates. Clients can simply log into their account or register to create a new account to access their real estate transaction information from a single portal while easily staying connected to their entire team of real estate advisors with just one username and password.

“Our vision is to offer a complete, end-to-end solution for Edina Realty agents and their clients. We challenged ourselves to think about what consumers want and need. The reality is that on any given Friday night they can track their pizza order; consumers have come to expect that type of transaction transparency. But we wanted to improve on that concept and offer it to our clients for their home transactions,” said Greg Mason, Edina Realty Home Services CEO.

Clients who also use Edina Realty Mortgage, Title, Insurance and Warranties will have the most complete view of their transaction milestones through MyAtlas™ at Edina Realty. “Our long-term vision is to offer homeownership recommendations as well — whether that involves a home renovation or a second look at insurance coverage. We believe we will create clients for life by offering convenience and expertise they can’t get anywhere else,” says Mason.

About Edina Realty
Edina Realty is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with more than 75 real estate offices and nearly 2,300 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, Edina Realty Insurance and Edina Realty Mortgage. Edina Realty also has a marketing relationship with HSA Warranty. Edina Realty closed nearly 30,000 real estate transactions and $10.8 billion in sales volume in 2021. For more information, visit or find us on Facebook:; and Twitter:; and Instagram:



Get more information, or schedule an interview:

Gena Henrich, Edina Realty952.928.5069genahenrich@edinarealty.comPaul Maccabee, Maccabee

Status Definitions

For sale: Properties which are available for showings and purchase

Active contingent: Properties which are available for showing but are under contract with another buyer

Pending: Properties which are under contract with a buyer and are no longer available for showings

Sold: Properties on which the sale has closed.

Coming soon: Properties which will be on the market soon and are not available for showings.

Contingent and Pending statuses may not be available for all listings